North West sportswear brand Castore has signed a multi-year agreement to be the Principal Partner of Aston Villa Football Club, supplying kits for the start of the 2022-23 season.
The new partnership will see Castore supply the football club with kits across all men’s, women’s and academy teams together with the club’s large fanbase.
The new home kit will be unveiled ahead of Villa’s pre-season tour to Australia in July, giving supporters the chance to see the kit in action ahead of the new season. Two alternative match kits will be released in the coming months.
Pascal Lafitte, Director of Partnerships at Castore, said: “Aston Villa is the perfect fit for Castore due to their growth ambitions and relentless desire to innovate, on the pitch and with their partners, and we are beyond excited to be partnering with the club.”
“We can’t wait to get started with them next season and challenge each other to push the boundaries of everything we will do together.”
Nicola Ibbetson, Chief Commercial Officer at Aston Villa, added: “This is a landmark partnership for the Club, joining with an exciting British brand who understand our ambition and strategy.
“Ensuring we can provide high quality sportswear for both our players and supporters is crucial to the Club. Over the past 4 seasons our shirt sales have increased 4-fold as our supporters around the world have reconnected with the club and we are delighted to continue this journey with Castore. ”