North West agency launches new tool to navigate AI search shift

North West PR and search agency No Brainer has launched Seer – a proprietary online platform designed to help brands identify where their biggest growth opportunities are across search, AI and social media.

Seer is the first product released from a suite of new tools being developed by No Brainer and sits at the heart of its new Search + Discovery proposition – a strategic approach built around how consumers are now discovering both B2C and B2B brands online.

Built to give marketing, search and performance leaders greater commercial clarity, Seer combines SEO, Answer Engine Optimisation (AEO), social discovery insights and digital PR intelligence within a single strategic dashboard.

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Gary Jenkins, MD at No Brainer, said: “Seer is a powerful intelligence engine built around a simple idea: that marketing leaders need far better visibility of where commercial growth is actually coming from in a world where search behaviour is changing rapidly.

“People aren’t just Googling anymore. They’re discovering brands through AI summaries, Reddit threads, TikTok searches, comparison content and a whole range of other touchpoints. We wanted to create a platform that reflects this reality and helps brands make smarter, more informed decisions around content, channels and investments.
“One of the biggest frustrations in modern marketing is trying to make sense of disconnected data sources, sometimes from multiple agency partners. Seer brings all this data together to identify the clearest routes to revenue growth across SEO, AI visibility, content strategy, and digital PR.”

The platform helps brands uncover revenue opportunities, prioritise channels and shape campaigns around the modern customer discovery journey – from SEO keywords, AI-generated answers and TikTok searches, to Reddit discussions and comparison content. It has been developed in-house by the North West-based agency’s team, working in partnership with AI skills and capability consultancy NoCodeLab.ai.

Jenkins added: “We think Seer is a great example of what can happen when agencies properly invest in AI capability, and I’m so proud of our team for building this powerful new product. The tool was developed collaboratively, in partnership with our clients and industry leaders, and it’s the first of several new generation products we’ll be bringing to market.”

Features within Seer include competitor landscape analysis, AI visibility tracking, audience and persona insights, content planning tools, campaign opportunity mapping and revenue forecasting based on achievable traffic and performance data.

The platform will begin rolling out across No Brainer’s client base over the coming weeks, with additional AI-powered products currently in development.