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NORTH signs HelloFresh retainer number eight

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Newcastle-based digital agency NORTH has signed its eighth retainer with leading recipe box company HelloFresh, supporting the company’s expansion into Ireland.

NORTH currently provides content SEO and digital PR support across eight different HelloFresh markets, including the UK, Canada, Australia and New Zealand – with a focus on digital growth across its key international markets.

HelloFresh delivers pre-portioned, locally sourced ingredients to consumers along with recipes and preparation instructions.

Chiara Pisapia, Global SEO Manager at HelloFresh said: “A proactive and flexible approach is crucial for a fast-paced company like HelloFresh. Thanks to NORTH’s constant support, we’ve managed to successfully carry out various SEO projects for different markets at the same time and got great results.

“The team is always eager to try out new strategies to improve our organic performance, which allows all HelloFresh brands to be on top of SEO industry trends. We are delighted to launch HelloFresh Ireland with SEO support from NORTH, and look forward to seeing where the team takes us over the next 12 months.”

Senior digital PR manager Mary Hickey, who oversees the HelloFresh portfolio at NORTH, said: “We are thrilled to be working with HelloFresh on another key market as part of their global expansion plans. They are a hugely exciting brand with bold plans for the future and we can’t wait to be a part of their journey in Ireland.”

The NORTH team will focus on building links through creative campaigns, reactive PR and delivering a content strategy which will boost SEO performance and increase brand awareness.

Since launching in 2021, NORTH has worked with clients including Grind Coffee, DASH Water, Bensons for Beds, ATG Tickets, furniture brand, Graham and Green and CBD brands including Goodrays and fourfive.

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