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North East marketing agency appoints Managing Director


Healthcare marketing agency, IGNIFI, has named John Horn as its new Managing Director.

The move comes following the agency’s acquisition by Selbey Anderson in 2021.

As part of a planned succession, Operations Director, Horn will take over from long-standing MD, Dave Watson.

“I am delighted that this special agency, which myself and others have dedicated many years to building, is in safe and capable hands, ready for further growth in 2023 and beyond,” said Watson.

“It’s been a privilege to work alongside colleagues and clients that make a real difference to the lives of people and animals. I wish John and the IGNIFI team all the best with supporting our healthcare clients to achieve even more success together in the future.”

Horn has been at the agency for more than 20 years and he’ll be supported by a management team of Group Account Director, Sarah Thompson; Strategic Healthcare Director, Joe McCarthy; Digital Director, Craig Lambert; and Finance Director, Ruth Green.

“I am very excited by this opportunity to lead our new senior leadership team and I look forward to utilising our many decades of healthcare agency and industry experience to further support clients with their marketing communication needs,” added Horn.

“We enter 2023 with a collective drive to build on the solid foundations that already exist and with a shared determination to continue to deliver IGNIFI’s exceptional service.”

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