Nicky Clarke has appointed Avant PR and Engage Hub as part of its “brand revitalisation.”
The move will enable the hair company to align its social media, influencer and press campaigns with younger audiences.
This will cover both products and its salon service.
“We are thrilled to be working with Engage Hub and Avant PR, both of whom can help the Nicky Clarke brand continue its revitalisation,” said Robin Young, Product Director at Nicky Clarke.
“With a huge amount of product launches planned over the next year, as well as the reopening of our prestige salons to an eager, loyal, client base, this is the perfect time to team up with these young, dynamic agencies to further amplify our voice and take us to the next level.”
Engage Hub will run and build a new social media strategy and direction, alongside sourcing and partnering with influencers. It will also manage paid media campaigns.
Avant will communicate the brand’s launches and new image to national press across print, online and broadcast.