Democracy has hired Sam Christie to become its new Head of News.
Christie was a Content Editor at Manchester Evening News and has previously worked on the newsdesk for tabloids, including The Sun and Daily star.
At the Manchester agency he’ll lead across its news output, story creation, newsjacking and media outreach. He’ll also train staff in news writing and help with media training.
“Telling stories is only half the job now. With the changes to the media landscape, brands need guidance more than ever before as to the best ways to get in front of their target audiences,” he explained.
“Post Covid, the newsroom is transformed. Audiences are getting content in so many different ways now that we add the greatest value to brands by guiding them in how and where to tell stories for the biggest impact and best outcomes.”
Christie succeeds another former Sun journalist, Carl Stroud, who moved to Smoking Gun last month, following 3 years as Democracy’s News Editor.
“Sam brings insights straight from the UK’s biggest news publisher as to how content moves up and down its network and we recognise the potential this has for our clients is huge. It will supercharge our ability to shape and grow their reputations and – ultimately – their businesses,” said Jen O’Grady, Head of Agency at Democracy.
“As an agency we have always valued the power of having journalists fresh from the newsroom in the team. Sam is the latest to make this journey and he’s already rolling his sleeves up to deliver top tier coverage for clients.”
