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Democracy drives away with heycar win


Manchester PR and digital agency Democracy has won the PR brief for online car marketplace heycar.

Heycar, which has more than 2,500 dealers, tasked Democracy with driving awareness of its brand through consumer and trade PR communications. 

Jennifer O’Grady, founder of Democracy, said: “We’re really excited to already be underway with heycar. It’s a really exciting client for us as it gives us a chance to really show off our great newsmaking skills with a company who are so new-to-market.

“We’re confident we can really put heycar in the minds of motorists who are looking to buy their next car.”

Olivia Jackson, Brand & PR Lead at heycar, added: “We’re really excited to have Democracy on board at such an important time for heycar. Brand awareness and education of our proposition, as well as listening to feedback from our customers, are going to be key to building our consumer and dealer base.

“Working with the team has already been a pleasure and their newsmaking ideas are brilliant.”  

Democracy works with clients including Dulux, Tile Giant and Jack Daniels Barbecue Sauces and was placed ninth in Prolific North’s top 50 PR agencies 2019.


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