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New wins add up to a growth story for Sunderland’s Narrative


A North East agency has enjoyed a year of rapid expansion following a major rebrand.

A string of new contract wins has enabled Narrative Integrated Communications to grow turnover by 30% to £1.7m after it evolved from its former brand, Press Ahead, in 2015.

In the last 12 months, the Sunderland-based company has won almost £400,000 of work across its core service areas, which include digital media, PR, creative, advertising and marketing strategy. Staff numbers have risen from 13 to 19 in line with the increase in workload.

The contract wins include a media buying deal with York College and the implementation of social media strategy for hospitality and events specialist Sodexo Prestige Venues. Narrative is also working with North East legal expert BHP Law and global toy and game retailer Mattel.

Kieron Goldsborough, who took over the ownership of the business in 2014, said: “We’ve had a strong year of expansion since rebranding to Narrative; the rebrand has been a huge success in explaining how we’ve evolved. Companies want to use a wider range of marketing communications tools to support their business goals and are looking for agencies that offer a full mix of services under one roof.

“Our recent contract wins and growth are a reflection of this trend. In particular, companies are asking us to help them exploit the power of online channels to reach out to a wider audience and the digital revolution is making this an exciting journey for us all.”

Pictured: Narrative MD Kieron Goldsborough (far right) with staff (l to r) Aimee Muirhead, Alan Dickinson, Esme Flounders and Lisa Nixon

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