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New shirt sponsor for Salford City FC

Salford City Football Club has announced a new partnership ahead of the 2024-25 season with Fireball Cinnamon Whisky, the #1 shot brand in the USA.

Fireball will become the men’s first team front-of-shirt sponsor for the next three seasons.

The 360-degree partnership will come to life across various touchpoints including broadcast and news media, custom social and digital content, in-store, and on-field branding. This first-of-its-kind deal for both Salford City FC and Fireball will “join two hot shot entities with loyal and engaged audiences by igniting fandom – and bringing the fun – both on and off the pitch.”

Lorenzo Farronato, European marketing director at Fireball Cinnamon Whisky, said: “Football is a game all about shots – taking them and making them is what the game is all about. So, as the #1 shot brand in the USA, Fireball was inspired to enter the game but knew we needed to do it right. Fireball’s partnership with Salford City FC is a match made in heaven – just like our brand, Salford believes in working hard, playing hard and having a ton of fun every step of the way. We share similarly dedicated fanbases, too, and can’t wait to deliver unexpected moments of mischief and celebration to them all season long.”

Nicky Butt, CEO at Salford City, added: “We are excited to welcome Fireball as our men’s team front of shirt sponsor for the next three years, and we are really looking forward to working with them. Salford has a rich history of being creative and doing things in our way, so when this opportunity to partner with Fireball came about and we saw how they have made an impression on their sector, it resonated with us and the journey we have been on since taking over a decade ago.”

The new season’s fixtures are now out with Salford City FC starting the 2024-25 season against Port Vale at The Peninsula Stadium on Saturday 10th August. The first of this season’s playing kits will be revealed ahead of the club’s first pre-season match on July 7, 2024.

Salford City is based at The Peninsula Stadium in the City of Salford. Competing in Sky Bet League Two, the fourth tier of the English Football League, Salford has rapidly ascended through the English leagues since being taken over by members of Manchester United’s Class of ’92 a decade ago.

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