Leeds full-service marketing agency Perfect Storm has appointed three new members to its digital team as it continues to invest in growth in its 10th year of operation.
The new additions are Faye Ripley, digital project lead, Kelsie Hatton, digital client manager, and Evie Baines as digital executive.
Ripley brings with her nine years of digital marketing experience and a focus on SEO, PPC, creative and website development, most recently working at Northern Artillery, but also having held roles at twentysix, Enjoy and Ilk. Her new position will see her take the lead on digital projects at Perfect Storm, overseeing the planning and delivery of digital initiatives, from strategy to execution.
In her new role as digital client manager, Hatton will lead on the day-to-day management of accounts and campaigns, collaborating closely with brands and partners to deliver impactful, KPI-driven content. She has five years’ experience in social and influencer marketing, with time spent at IMA-HOME and CreativeRace.
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The third new starter at Perfect Storm, Baines will use her role as digital executive to support and help deliver creative campaigns on a range of accounts across the agency. She has two years of experience in digital marketing, having held roles at IDHL and Kit and Kaboodal.
Naomi Biltcliffe, client director at Perfect Storm, said: “What a hat-trick of hires! It’s brilliant to bring Faye, Kelsie and Evie into the team as we head into Perfect Storm’s tenth year. We’ve never believed growth should be about numbers alone – it’s about finding the right people. Attitude is as important to us as aptitude, and these three bring both in abundance. In a tougher climate, being in a position to invest in the team in this way is something we’re both proud of and excited by.”
Ripley commented: “What attracted me to Perfect Storm is the focus on strategy and big-picture thinking which allows the team to really get to know their clients, the industry they’re in and what they truly need. The model of hand-picking expert partners to help deliver specific elements of the brief isn’t something I’ve experienced before and really appeals to me as it gives me the opportunity to work with strong talent across all services, tailored specifically to the client and the project.”
Hatton added: “The agency’s model intrigued me, particularly after experiencing resource challenges in the past. It’s also brilliant to join an agency that prioritises strategic thinking and the culture feels supportive and collaborative. I see this as a fantastic opportunity to continue developing my skills, whilst being challenged to deliver even stronger work.”
