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New marketing direction leads to improved performance at MoneySuperMarket


MoneySuperMarket has seen a 19% increase in revenues to £193.2m for the last 6 months of its financial year.

The Chester-based group reported that profits were up 10%, which was ahead of expectations.

This has in part been credited to its new MoneySuperSeven positioning.

New Commercial Arts was brought in to relaunch the brand, with a new logo, identity and its “squad of money-saving specialists.”

The group stated that it was “resonating well” with customers.

“As the cost-of-living crisis bites, we’re doing all we can to help the British consumer,” said Peter Duffy, CEO of Moneysupermarket Group.

“We’ve performed well with strong profit growth despite some mixed end markets. At the same time we’re making strategic progress towards becoming a flexible tech-led savings platform, with all our core data now in Google Cloud Platform.”

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