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New Look client for Salford’s Chief

New Look

MediaCityUK-based film production company Chief has produced the new spring campaign for New Look featuring former Saturdays singer Rochelle Humes.

The ad showcases the exclusive ‘Rochelle for New Look’ range. It was filmed in Morocco and consists of 60, 30 and 15-second films running across Online, OOH, social and instore. 

Spoken-word artist Emmanuel Speaks performs the voiceover.

The creative was developed by New Look’s in-house team, who worked closely with Chief Director Nate Camponi to capture the ‘spring and summer vibe’.

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