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New creative director for Manchester’s Tempt agency

Social media and PR agency Tempt has announced the appointment of a new associate creative director, Nathan Baxter.

With over 15 years of experience in content marketing and events, primarily in the hospitality sector, Baxter has previously implemented multi-platform, content-led campaigns with a focus on hospitality, lifestyle and e-commerce. His expertise lies in ideation, concept, brand, design, and project management.

Working across both in-house and agency roles, Baxter has worked on marketing projects for Arighi Bianchi, Neighbourhood, Victors Restaurants, Tesco Mobile, Asha’s, Forty-Seven Hotel and Yours.

The new appointment follows new client wins for Tempt, with D & D London and Settio Property Experience adding to the client portfolio.

Baxter will sit alongside Tempt Founder Beccy Gibson to strategise the agency’s next chapter and further expand its content creation services for clients.

Established in 2018, Tempt is a marketing agency based in the Northern Quarter, Manchester. The agency delivers powerful, creative, and memorable campaigns for clients in hospitality, leisure, and travel through social media, public relations, brand creation, digital content, and events.

Tempt has developed campaigns for brands including Mercure, Malibu, Individual Restaurants, Marriott Tribute Portfolio, Bar Hütte, Society and Victoria Warehouse.

Tempt founder Gibson said: “Nathan and I have worked on various projects together over the past few years. He has an exceptional talent and creative eye for content, plus a fantastic track record of results and so I’m thrilled Nathan joins us and very excited about what we can achieve together.”

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