Ozone, the Manchester and London-based premium digital ad platform built for brands by publishers, has announced a new partnership with Netmums, the UK’s biggest online parenting community.
The collaboration will see Netmums become part of the alliance’s audience-led, premium media offering.
Netmums is a truly 360 digital media publisher, with multiple touchpoints to guide throughout the parenting journey with a market-leading social audience of millions across Instagram, TikTok and Facebook and a long-running podcast and video series.
Netmums is committed to constantly evolving its content offer to provide advice and expert guidance on the things that matter most in modern family life, balancing innovation with unwavering focus on offering a safe, moderated community, quality content you can trust and a profound commitment to supporting parents at every stage.
The commitment to accompanying parents through the highs and lows of parenting is underpinned by Netmums Parent Supporter Service and Drop In Clinic – the only completely free, dedicated 24/7 service, staffed by experts of its kind in the UK.
By offering a single point of access to premium audiences, Ozone’s platform offers a complementary way for advertisers to work with premium publishers. Where Netmums continues to excel in delivering rich, cross-media solutions that really engage parents on behalf of advertisers, Ozone’s focus will be delivering scale and depth of audience for the same brands, across a broader portfolio of quality, content-driven environments. Every new publisher joining the alliance adds greater depth to the context-rich insight and activation capabilities of Ozone’s platform.
This collaboration is the latest in a long line of Ozone’s publisher signings that have seen Mail Metro Media, Pink News, Our Media and the UK audiences of global publisher Down Jones – specifically The Wall Street Journal, Barron’s and MarketWatch – join the alliance.
Dipti Patel, publisher development director, Ozone said: “We’re very proud to announce the arrival of Netmums into the Ozone family. The Netmums team has developed a really compelling editorial proposition for parents adapting to family life that will provide a new dimension to our premium publisher portfolio. We can’t wait to get started working with them.”
Rimi Atwal, Netmums managing director, added “Our enduring values of warmth, inclusivity and a strong community-led approach is why we’re trusted by parents and brands alike. We’re excited to be forging a new partnership with Ozone to deliver further scale and depth of audience for advertisers alongside the rich, engaging cross-platform solutions that we know our brand- partners value so much.”
