Full-service agency Cornerstone Design and Marketing is celebrating a raft of new client acquisitions as it closes in on its best trading year ever.
A number of pharma brands spanning over the counter (OTC), pharmacy-only and prescription medicines have joined the Oldham-based agency’s roster of existing clients in the pharmaceutical sector.
A new client in the B2B sector is Reginox UK, the UK arm of the Netherlands-based sink and tap manufacturer and supplier, which has its UK headquarters in Cheshire.
Another B2B client, and one of Cornerstone’s longest standing customers, family-owned Hill’s Panel Products (HPP), which makes and supplies board, doors, fittings and accessories for the fitted furniture market, has commissioned an updated marketing strategy and brand refresh.
The updated brand was designed by Cornerstone’s longest serving employee, senior designer Nicola Adamson, who is the daughter of Martin Hill, one of HPP’s founders along with his brother
Stephen.
Adamson said: “With a history stretching back 33 years, HPP didn’t want a total re-brand and were keen to keep certain elements to preserve the heritage and trust within their existing brand, which has stood the test of time. I’ve kept the core fabric of the name and brand intact due to the significant value and loyalty within it.
“After extensive research, workshops and creative development, we have created a refreshed brand identity that has evolved their old branding yet is memorable and consistent. It is clean and premium in its approach, whilst maintaining a clear nod to the old brand in terms of the colour pallet and abstract ‘board’ shapes, which are used within both the logo itself and wider marketing materials.”
Meanwhile, B2C client Mug Shot, the pasta snack brand that is part of the Symington’s food empire, has grown its account and used the Cornerstone offices in Lees to film video segments for a campaign aimed at various video on demand channels.
The agency has also done design and PR work for fellow Symington’s brand Naked, most recently
announcing its new Ramen noodle range.
Cornerstone founder and MD David Wadsworth, says: “We’ve undergone some rapid growth in recent years, with turnover consistently increasing by at least 30% year on year. In that time, we’ve expanded the team to cope with the demands that has created and to maintain our core focus on exceptional standards and high-quality outputs.
“I really think we have the best team we’ve ever had in Cornerstone’s 16-year history and I’m excited about what we can go on to achieve in the years to come.”
Recent new hires include senior digital marketers Dan Manning and Lia Bruce, who have both joined from the Eword agency in Manchester’s Northern Quarter, while Sam Blundell-Roberts joins in the newly created role of UX designer and strategist to boost the web team with a raft of new web-only clients wanting new websites.
Having recently enjoyed its best ever trading month, and with its financial year ending in November, MD Wadsworth is hoping 2024 will be agency’s most successful year ever.
