Former Primark chief operating officer John Lyttle has officially joined Boohoo as its new CEO.
His appointment, which was first announced by the Manchester-based online retailer in September, coincides with a reshuffle of its former joint chief executives.
Mahmud Kamani will become group executive chairman of the company while Carol Kane becomes the new group co-founder and executive director.
Boohoo said the appointment was a “key constituent of the group’s strategy in positioning for its next stage of its growth”.
