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New B2B and DTC Shopify Partner for Leeds

B2B and DTC E-commerce agency B2, a Shopify Plus Partner, has officially launched in Leeds.

B2 will specialise in seamless B2B and DTC ecommerce migrations as well as supercharging the online presence of clients’ existing sites. The agency is part of the Leeds-HQd Casus Group and has held a ‘Shopify Plus Partner’ status since 2019 having previously established its footprint in London.

The agency’s goal is to guide both DTC and B2B retailers through the e-commerce landscape in their pursuit of upmarket success, targeting larger enterprises and upper-end SMEs.

The group’s Leeds operation will work from Casus’ city centre HQ and be headed up by Sam Theakston, formerly of AYKO, an e-commerce professional with over seven years of experience in the space.

Theakston said: “I’m thrilled to spearhead the group’s focus in the B2 Shopify Agency. We have a fantastic and highly experienced team here which is poised to unlock substantial growth opportunities for our clients on Shopify. Enterprise B2B has so much opportunity in the Shopify e-commerce space and we can’t wait to help brands accelerate and explore these new horizons.”

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