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Netflix-rival Britbox launches and also announces new Channel 4 content deal

Britbox

The BBC and ITV-led streaming service Britbox launches today after announcing a content deal with Channel 4.

The initiative, brought on by the rise of Netflix, promises to offer the full spectrum of British TV boxsets, including the likes Doctor Who, Love Island, Gavin and Stacey, and Only Fools and Horses.

The service, which has already launched in the US and Canada, hopes to differentiate itself from competitors by focusing only on British made content. The UK version is 90% owned by ITV with the BBC taking a minority 10% holding.

A new partnership with Channel 4 will provide Britbox with over 1,000 hours of content over the course of the three-year deal, with Channel 4 shows becoming available on the service 31 days following transmission of the last episode. In 2020, films from Channel 4’s Film4 will be added to the service.

Subscribers can now access all of the content on Britbox for £5.99 a month on a range of devices. Samsung will be the first TV maker to launch the BritBox app which will appear as a “Recommended App” on Samsung Smart TVs.

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All 627 available episodes of classic Doctor Who will be available to stream for the first time ever from Boxing Day


Alex Mahon, CEO at Channel 4, said: “Channel 4 has always showcased distinctive and diverse British content and, in a world of almost unlimited choice, our public service brand values are more important than ever for viewers.

“The opportunity to collaborate as PSBs on BritBox extends our track record of partnership and will ensure there is a compelling single destination for the very best high quality, home-grown content.”

BritBox has also announced a partnership with BT allowing customers on BT, EE and Plusnet to benefit from “a range of products and offers that feature access to BritBox.” As part of the deal, EE will be the exclusive mobile partner for BritBox.

Marc Allera, CEO of BT’s consumer division, said: “We’re delighted to be partnering with the world’s best streaming providers to give our customers the UK’s best TV experience – offering unrivalled choice and flexibility.

“This deal with BritBox will add more exciting content to our great range of TV services for customers whether they’re watching at home or on the go.”


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