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N21 merges NORTH and Ortus

N21 Group

Newcastle communications group, N21, has merged its SEO and paid operations.

It means that NORTH will join with sister agency, Ortus, so that the combined operation can offer “360 SEO,” influencer marketing, PPC and paid social.

“The merging of NORTH and Ortus is hugely exciting, the two agencies have worked closely together for many years but now they are officially merged we can offer all elements of search to our current clients and future clients,” explained Neil Robbins, CEO of Silverbean and NORTH.

The reason behind the move is because of the evolution of search and Google, “so brands can’t just rely on just one channel.”

NORTH’s client list includes HelloFresh UK, Bensons for Beds and ALA Insurance, while Ortus works with Camillia, Lusso Stone and Moda in Pelle. 

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