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MSQ wins competitive pitch for Cancer Research UK


Cancer Research UK has appointed MSQ to handle its digital marketing activity, following a competitive pitch.

The MSQ Group, which includes twentysix and Stein IAS, will work alongside the charity’s lead creative agency, Anomaly and media buyer, MediaCom.

“We’re delighted to partner with Cancer Research UK, tackling such important work. By using the breadth of our digital capabilities, we can creatively and efficiently support the charity in its wider digital transformation to adopt an audience first, one organisation overview of all marketing and engagement,” stated Peter Reid, Chief Executive of MSQ.

“There’s a huge opportunity for Cancer Research UK to innovate and connect its use of digital channels to create more lasting impact, and it’s further validation of our distinctive digital-first model, blending cutting-edge data and technology with expert creative and strategic thinking, delivered in dynamic ways.”

One of the first tasks for MSQ will be to deliver digital activity for its Race for Life events.

“We’re delighted to be working with MSQ across our digital marketing activity and know the agency’s expertise will complement our existing relationships with Anomaly and MediaCom,” said Nicola Smedley, Director of Marketing and Supporter Engagement at Cancer Research UK.

“Working together, MSQ will help us move forward with our digital marketing vision, be more impactful and efficient across our campaigns and build deeper relationships with our supporters.”

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