Morrisons has announced this morning that it will be expanding its online grocery home delivery service with Amazon.
“Morrisons at Amazon” was established in 2016 and offers same-day home delivery to Prime Now customers in Leeds, Manchester, Birmingham and parts of London and the home counties.
Over the next 12 months, this will be expanded to Newcastle, Liverpool, Sheffield, Glasgow and Portsmouth, ahead of a nationwide launch.
“Morrisons conveniently located local supermarkets and Amazon’s very popular website and customer offer are an ideal combination, offering ultra-fast same day grocery home delivery for customers in and around cities across Britain,” explained David Potts, Morrisons Chief Executive.
“Amazon has been a valued partner of Morrisons for over three years, and we are pleased to be expanding our relationship together. Continuing to partner with the best digital operators such as Amazon is a significant, capital light growth opportunity for Morrisons.”
The system works by customers placing an order, which is then picked up from a local Morrisons store and delivered by Amazon.
“We have greatly valued our relationship with Morrisons since the launch of the Morrisons store on Prime Now in the UK in 2016 and expanding this relationship enables us to offer Morrisons high quality grocery selection to even more Prime members,” added Doug Gurr, Amazon UK Country Manager.
“We are committed to growing our grocery business so that we can continue to deliver what we know our customers will always care about – low prices, vast selection, and fast delivery – and our relationship with Morrisons is an important part of that long-term growth. With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same day delivery.”
