Manchester’s Love Sugar Science has been appointed by Mornflake to deliver a launch strategy on ITV.
The new advertising campaign willl focus on the Crewe company’s heritage and expertise in milling. Mornflake have been millers of ‘mighty’ oats since 1675 and will be telling their story of collaboration with the farming community and milling craft.
The launch has been brokered with ITV as part of their ‘Business for All’ offering, which was established to support new brands to TV through matched funding as part of its broader ITV Backing Business strategy.
Maria Mulliner, Brand Communications Manager at Mornflake, said “This is a big moment for the business. The team at Love Sugar Science demonstrated exceptional business understanding as well as clarity on how to get the best out of our communications investment.
“We are all excited and looking forward to welcoming a new generation of buyers into the Mornflake family.”
Love Sugar Science Co-Founder Simon Price added: “Mornflake are an exceptional brand and we’re really excited to be working with them to make their practices and their products famous. Business for All was a natural fit for our ambitions and the team across ITV & GMB have been a fabulous support making this happen.”
Jason Spencer, Regional Director of ITV said: “We are thrilled to have Mornflake back on TV and to be able to support them in this way. We hope this can act as a great springboard for growth harnessing the power of TV advertising.”
Mornflake will air on ITV1, ITV Hub and GMB throughout September.