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Modern Milkman logs 62% keyword ranking surge and top spot for ‘milk delivery’ following House Digital strategic intervention

North West sustainable grocery delivery service Modern Milkman has snapped up market share from major competitors thanks to organic strategies created and implemented by digital agency House Digital.

Results include a 62% increase in non-branded keyword rankings on Page 1, including securing 1st position for ‘milk delivery’ – the ultimate target that House Digital were challenged with. Focusing on ‘milk’ as a key theme, House Digital’s SEO efforts resulted in a 150% increase in sessions to milk-related products and services in under 12 months.

Another key component of House Digital’s SEO strategy was the optimisation and creation of blog content to drive visibility and brand awareness and provide helpful, reliable, and people-first content. The end-to-end strategy has seen impressive results for Modern Milkman including a surge in keyword rankings on Page 1 for the blog by 1661% over a nine-month period alongside a growth in sessions from 9k to 18.2k, an increase of 102%.

Thanks to House Digital’s extensive auditing and robust strategies, Modern Milkman has exceeded all competitors in terms of keyword visibility and estimated monthly organic sessions.

House Digital also devised a targeted digital PR strategy, generating a huge amount of high-quality external links, as well as successfully managing Modern Milkman’s migration to a new tech stack, ensuring all SEO equity and visibility were maintained.

These fantastic results coincide with the North West company’s recent expansion into the US, acquiring the previously unrelated US namesake, Modern Milkman, as well as its crowning as ‘fastest-growing company in the UK’ in the eighth annual FT1000 rankings by the Financial Times and Statista.

House Digital is an award-winning digital agency specialising in SEO, paid advertising, and bespoke digital training. They work with clients across a multitude of sectors to achieve their performance goals including Mr Fothergill’s, EGO, Fox Pharma, CCM Motorcycles, and World Travel Holdings.

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