Luminous Group has appointed Caroline Oswald as its new Head of Sales.
Oswald joins the Newcastle company from streamGo, where she was Head of Business Development. Prior to that she held senior roles at SaleCycle and blackswan.
Her arrival at the mixed reality specialist comes as it seeks to move into new markets including food, pharmaceuticals and automotive.
“The digital solutions that Luminous Group produces are so progressive that I couldn’t wait to be a part of the team and grab the opportunity to educate different markets on the groundbreaking technology,” she explained.
“Take for example its newest solution, traXR; in a nutshell, it digitises what has traditionally been a paper-based exercise using augmented and mixed reality. Some of the world’s biggest food manufacturers are already working with us and the feedback has been incredible.
“Watching clients experience the technology for the first time is very exciting. Simply putting on a headset or trying out the mobile app blows them away. It is clear that we are on the crest of something special.”
Her role within the firm will be to forge new business partnerships and develop technological innovations.
“Caroline’s combination of her passion for technology, sales expertise, and creative thinking makes her an invaluable addition to the team as we continue to identify and drive new avenues for the business,” added Ben Bennett, Managing Director at Luminous Group.
“We are anticipating a rapid expansion as we officially bring traXR to market in 2020 and Caroline will be integral to growing global sales relationships.”
Last year Will Parker joined Luminous as Chairman. He has spent almost 20 years in the technology and food industry.