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Merseyside maritime PR specialist launches US company


Merseyside maritime and engineering specialist PR firm Polaris Media is expanding its offering to exporters with the launch of a new company in the United States.

Polaris Media America LLC is headquartered in the Chicagoland town of Lake Forest, Illinois on Lake Michigan. It is being led by Polaris MD Ben Pinnington, who founded Polaris on Merseyside in 2011.

“We’re expanding here in the United States to offer our exporter clients something new – a transatlantic trade bridge,” said Pinnington. “Exporters are looking for the best advisers not locally or even nationally but wherever they are in the world. We recognize that to compete in this new digital era Polaris has to innovate and offer more value. Launching here in America with a new company with new networks is one way we can do that.

“The world is changing, and America and transatlantic trade offer more security, certainty and opportunity. America is pro-business with a massive maritime and engineering exporter base. PR and marketing is also changing and becoming more digital and global in reach.”

Pinnington, added that more than 60pc of Polaris’ turnover is now driven by exports. Polaris has a team of ten specialist writers, designers, social media professionals and consultants and has worked for more than 70 clients including ship builders, boat builders, hovercraft builders, shipping lines, ports, flag states, classification societies, equipment makers, cyber security firms, professional service companies, seafarer charities and trade associations.

It offers a range of PR services including media relations, strategy, crisis management, social media campaigns, creative design and websites and business development and has clients in the UK, USA, India, China, Oman, Saudi Arabia, Sweden, Turkey, Poland, the Netherlands and Lithuania.

Polaris will be exhibiting or attending events in the UK and US this summer and autumn promoting the new transatlantic service, as well as Pinnington’s book: Making Waves: PR strategies to transform your maritime business. Dates include Marine Money New York City, the Great Lakes Ports Association Conference in Chicago, The Mersey Maritime Exchange in Liverpool, the International Propeller Club annual conference in South Carolina and Work Boat New Orleans.

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