by
Stephen Chapman
Media Agency Group has revealed its new international campaign for Bugaboo.
The marketing will run across the UK, Europe and the Nordics, to promote the firm’s new pushchair, the Fox 5.
The MediaCity agency has planned and executed the campaign, which will launch this Spring across broadcast television, CTV and display.
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Danielle Hewitt, Associate Director at Media Agency Group added:
“It is exciting to be working with Kelly and the team at Bugaboo to execute their brand campaign across so many markets. The campaign is sophisticated and has been effectively planned to engage with a niche audience set. The creative is emotive and feel-good, and as such portrays the fun but premium value of the brand.”
