Manchester’s Media Agency Group has kicked off a multi-channel campaign in support of the upcoming World Cup in partenrship with FIFA and the Qatar Supreme Committee.
The campaign takes in famous locations such as London’s Hyde Park and Oxford Street, engaging locals and tourists alike.
The campaign will also feature wrapped public transport, billboards and building wraps, and is running across numerous digital formats.
The campaign will seek to familiarise the public with the World Cup 2022 mascot La’eb, the snappy motto ‘now is all,’ and the new World Cup emblem, below, which MAG previously helped to unveil in 2018.
The FIFA World Cup 2022 takes place in Qatar this November and December, and will find England fans hoping the men’s team can emulate the success of England’s Lionesses in the recent Euros.