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Meaty brief for Leeds agency Pure


Leeds-based marketing agency Pure is to craft a new brand identity for famous Yorkshire pie maker Eric’s. 

Pure has been selected to develop a new brand and website to reflect the company’s pies and meat products. The new e-commerce website is intended to allow Eric’s trade customers to manage their accounts online and browse produce.

The agency will capture imagery of the pie maker’s products both at its own studio in Leeds and on location at the Eric’s head office in Ossett, where the pies are handmade.

The branding will be rolled out across a range of collateral including packaging, bags, aprons, vehicle livery, signage, stationery, brochures and email marketing campaigns, all designed and produced by Pure.

Tom Martin, managing director at Eric’s, said: “After a recommendation from a fellow Yorkshire business, we benchmarked Pure against their competition and it quickly became clear that Pure was the agency we were looking for. Pure’s ability to offer a host of services – from design and branding to web development and photography – meant that it has the capabilities to service our marketing requirements perfectly.

“We look forward to working with the Pure team moving forward on our rebrand project – the team’s skills and expertise are exactly what we need to bring the Eric’s brand to life.”

Gary Dooley, director of Pure, added: “As an agency we’re very proud of our reputation for providing a range of integrated marketing services all under one roof and for our clients to not only recognise this but recommend our offering to other businesses is fantastic.

“Eric’s is a Yorkshire institution and its award-winning pies are legendary, so to have the opportunity to develop a new identity for the brand and roll it out across a host of different communications channels is something we can’t wait to get started on.”

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