Statistics issued by Twitter suggest that fans of the Bitters are the most engaged among their peers in terms of interaction with their official club twitter feed.
The stats cover a variety of factors and the analysis effectively points to MCFC – and the social team that manages the club’s social media – as the most effective club in the premier League at delivering news, views, player information and calls to action.
Although the official City account @MCFC – with about 665,000 followers – is markedly lower in numbers terms compared to some other official club feeds, the news will be welcomed by the club’s management, suggesting that the increased investment in communications is – in common with the on-pitch activities – getting more right than wrong these days.
One of the examples of good practice that Twitter revealed was the feed’s call to followers to send good luck messages to the City squad, with the social media team then choosing several tweets to display in the home dressing room at The Etihad before games.
Among our other regional clubs, Liverpool came fourth and Everton sixth while Wigan languished in the table at number 20.
Three English clubs – Arsenal, Chelsea and Liverpool – have more than one million followers but all trail Barcelona internationally which has over two million followers (in Spanish and Catalan).
Although Man Utd has the world’s most popular Facebook account among football clubs with over 30 millions followers, it does not have an official Twitter account, but it has been reported recently that the club is exploring its options in this area, again.
THE MOST PROLIFIC AND ENGAGED TWEETING FANS
1. Manchester City (#MCFC)
2. Chelsea (#CFC)
3. Tottenham Hotspur (#COYS)
4. Liverpool (#LFC)
5. Arsenal (#LFC)
6. Everton (#EFC)
7. Newcastle United (#NUFC)
8. Queens Park Rangers (#QPR)
9. Aston Villa (#AVFC)
10. Norwich City (#NCFC)
11. Manchester United (#MUFC)
12. Reading (#readingfc)
13. Sunderland (#SAFC)
14. West Bromwich Albion (#WBA)
15. West Ham United (#COYI)
16. Southampton (#SaintsFC)
17. Fulham (#FFC)
18. Stoke City (#SCFC)
19. Swansea City (#swans)
20. Wigan Athletic (#WAFC)
