McCann Manchester has revealed the new festive campaign for Matalan.
Running across social, TV and Video on Demand, it promises to take viewers on a “Narnia style journey” featuring key fashion, gifting and homeware collections.
“This year as the country feels the economic strain, we know many people will be extremely price conscious and will be managing their Christmas budgets wisely,” explained Jeff Howarth, Matalan’s Omnichannel Marketing Director.
“Matalan is famous for great value and choice and plays a particularly important role for UK households at Christmas and we wanted to capture the excitement of this special time of year – which we believe this year’s campaign does perfectly.”
