Manchester United signs with Remington
Remington has become Manchester United’s first Official Electrical Styling Partner, in a multi-year deal.
The partnership covers both its men’s and women’s teams and marketing campaigns will “celebrate individuality and the power of inner confidence.”
This will support the company’s The Story of You promotion.
“Remington is one of the most famous and established brands in their field and they are a great addition to our family of commercial partners,” said Manchester United’s Group Managing Director, Richard Arnold.
“Our partnership is not only about bringing our fans high-end styling products, it aims to inspire and encourage individuality though powerful activations and campaigns with both Manchester United’s men’s and women’s team.”
Tim Wright, Vice President for Appliances at Spectrum Holdings, which is Remington’s parent company, added:
“Our partnership with Manchester United provides a fantastic opportunity to showcase the quality and versatility of Remington products with passionate fans of the world’s biggest and most revered sports brand.
“We have an impressive record of breaking the mould with our product innovation worldwide, and we feel this will be translated in our partnership with Manchester United, and in particular our involvement with both the men’s and women’s teams.”