Leeds agency hired to make porridge brand even more awesome

David Prior's picture
by David Prior

Leeds agency ilk has partnered with MOMA (Make Oats More Awesome) as the fast-growing porridge brand look to push awareness in the North and the Midlands.

MOMA approached ilk and asked for something that would increase its visibility among existing instant porridge sachet consumers while delivering key messages about the brand’s premium instant breakfast range.

ilk responded with an integrated approach consisting of design, strategy and copy for an extensive ad campaign using both traditional and digital media.

It proposed out of home posters, supermarket six sheets and railway four sheets, all focusing on MOMA’s Cranberry & Raisin range and the Superseeds range, as well as standard digital ads and promoted bespoke social ads for key social channels.

Lauren Saville, account director at ilk, said: “We were delighted when MOMA approached ilk to help grow their brand awareness. Our design and strategy teams loved getting stuck into the brief to deliver some great work, of which we’re really proud. The MOMA brand itself is really playful and unique so working with them was a lot of fun.”

Founded in 1999 by managing director Nev Ridley and former creative director Shaun Beaumont, the agency now employs 25 staff across Leeds, Manchester and London.