Urban Splash works with Liverpool agencies on new brand identity

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Regeneration company Urban Splash has marked its 25th anniversary by unveiling a brand refresh identity, and a suite of new brand collateral.

The Manchester-headquartered business was established in 1993 and has since created more than 5,000 new homes, more than two million sq ft of work spaces and won 400 awards for its commitment to architecture and regeneration, including 53 RIBA Awards.

The new simpler, pared-back brand look and feel was created by Liverpool agencies Smiling Wolf and Tokyo Digital.

New collateral includes a 208-page book and exhibition entitled “It Will Never Work”– a celebration of 25 years of pioneering projects featuring contributions from many influential architectural voices including Deyan Sudjic and George Ferguson – as well as a new brand film, brand book and website.

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