English Football League signs Official Timekeeper

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The Preston-based English Football League has announced a new sponsorship deal ahead of the play-offs.

Watchfinder will become its first ever “Official Timekeeper of the EFL Play-Off Finals”, which will mean visibility across all the matches over the Bank Holiday weekend.

“This is a significant innovation for the EFL, and I am delighted to welcome Watchfinder as the first ever ‘Official Timekeeper of the EFL Play-Off Finals,” said EFL chief executive, Shaun Harvey.

“The Play-Off Finals have become a sporting institution, with three season defining matches in three days continuing to capture the imagination of millions of supporters at home and abroad, and I have no doubt that this season’s matches will be no different.”

The brand will appear on LED perimeter boardings, giant screens and the fourth official’s board. It will also feature on broadcast branding.