Manchester City strike deal with Middle Eastern company
Manchester City has announced a new regional partnership with Middle East-based life insurer Zurich International Life Limited.
Zurich will become the club’s Official Insurance Partner in the UAE.
The collaboration will involve a range of digital and esports activations, including an online FIFA tournament for Manchester City fans, casual gamers and esports fanatics with various prizes to be won.
Stephan Cieplik, Senior Vice President of Global Partnerships at City Football Group, said: “We are delighted to launch this new partnership with Zurich International Life. The team has impressed us with their ambition and commitment to empowering the next generation."
Walter Jopp, CEO of Zurich in the Middle East, added: “We are also passionate about sports and promoting a sense of togetherness, and I am very excited to be joining forces with Manchester City on this journey.”