APS Group wins 2 year Bestway contract

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by Stephen Chapman

Bestway Retail, the owner of Bargain Booze, Wine Rack and Select Convenience has appointed APS Group.

The Greater Manchester agency has been brought in to create and deliver a range of marketing and print services across its 535 stores.

“We are delighted to be helping Bestway Retail move forward and grow as a business. We’re proud to be enabling such a recognised and valued brand with enhanced in-store experiences for their customers up and down the country,” said John Holmes, Executive Director of APS Group.

APS will also install in-store “web shop” technology, so that managers can self-order marketing materials when they need them.

“Our strategic partnership with APS Group has provided us with valuable insight into how we can improve our service to franchised stores and company owned stores,” said Adam Burnett, Marketing Director of Bestway Retail.

“They are just as focused on getting it right first time and on time as we are and they have quickly become an invaluable extension to our team.”