TBWA\Manchester has relaunched as TBWA\MCR to “reflect the pace and ambition of the agency”.
CEO Fergus McCallum said: “The name change represents a statement of intent, but it’s what’s happening behind it that will be the landmark change.
“The traditionally linear agency model is being replaced with an operating structure that welcomes new diverse talents and empowered responsibility to our teams that will give us the agility and expertise to understand, and create at, the speed of culture.”
TBWA\MCR’s clients include JD Williams, Bosch, David Lloyd Clubs, BP and Merlin Entertainments and is launching new practice areas including D\Sciences, and incorporating new hires across Media Strategy, Data Science, 3D Motion Graphics and Content Creation.
