Bee Influence to deliver influencer campaign for vitamin drinks firm

Simon Austin's picture
Pink Cloud

Manchester agency Bee Influence has won a pitch to deliver an influencer marketing campaign for Pink Cloud Beauty Co.

Pink Cloud, also based in Manchester, has just launched three drinkable vitamins products in selected Superdrug stores nationwide. The company was founded by Suzanne Wong and Paul Horrocks. Bee Influence will be responsible for developing and managing their influencer activity for the launch.

Viv Yau, Founder of the agency, said: “We’re so pleased to be partnering with another Northern business. After developing the strategy with Suzanne & Paul, it was important to find creators that hadn’t promoted unethically marketed products such as skinny detox teas, and more so working with your relatable, girl next door influencer who could authentically advocate the brand’s ethos of body confidence and self-love to their communities on YouTube & Instagram.”

Wong, Director of Pink Cloud, added: “It was extremely important for us to find a partner who understands our brand. Our brand stands for inner beauty as much as outer beauty. We proactively take a stand against any weight-loss supplements/teas, so it was music to our ears to find an influencer partner who quickly understood our brand beliefs.”