Rachel McQueen, the former tourism director of Marketing Cheshire, has been appointed as the new chief executive of Marketing Lancashire.
McQueen spent a year at Marketing Cheshire, having joined from Marketing Manchester, where she was director of marketing and deputy chief executive.
“I’m delighted to have been given the opportunity to lead Marketing Lancashire and firmly believe that this organisation is one of the best-placed in the country, to set the standard for future Destination Management Organisations and for strategic place marketing,” she said.
“Previous leadership has clearly set the direction of travel and made significant ground and I am confident that my skills and experience will enable me to build on this success.”
The former marketing director of Hemisphere will take up the role in May.
“Rachel’s leadership qualities and extensive experience in place marketing and tourism in the North West, made her an ideal candidate for the role and for advancing our ambitions and plans for Lancashire. I’m very much looking forward to working with Rachel and embarking together on a number of significant projects for the county,” said Tony Attard OBE, Chair of the Board of Marketing Lancashire.
McQueen replaces Ruth Connor, who became director of strategic marketing at the University of Central Lancashire, earlier this year.