The Market Creative unveils new TV ad for Silentnight

“Sleep Your Way” takes viewers through four different bedrooms from the storage savvy to stylish solutions while people wake-up feeling refreshed from Silentnight’s Eco Comfort mattress or revived from its unique Geltex version.

Sue Benson, managing director at The Market Creative, said: “The new campaign tells the story of Silentnight’s wide range in a lively and personal way. We’ve applied an interesting visual treatment to the TV ad to show the transition between different bedrooms, highlighting the contrast between products.”

Nick Booth, marketing director at Silentnight, added: “We have spent years studying sleep patterns and know that nobody sleeps the same. There’s no one size fits all, different types of mattress and beds suit different types of people. We want to help consumers choose what’s best for them, so they get the benefits that come with a great night’s sleep. That means embracing the wide choice available.”

The Market Creative won the Silentnight brand strategy and creative account in 2014.