Subscribe to the daily newsletter.

Manchester’s Pimberly buys leading product information company


Manchester-based Pimberly has acquired Open Range, the UK’s leading provider of Product Information for the IT and Office Supplies industry.

Open Range, based in Redditch, near Birmingham, provides a database of more than 1.25m e-Commerce product records along with associated imagery. The company has more than 250 customers in the UK and Ireland.

Pimberly  is a platform that  helps businesses manage their product information more efficiently and is backed by NorthEdge Capital and the Northern Powerhouse Investment Fund.

Martin Balaam, Pimberly’s CEO, said: “We are excited about Open Range joining the Pimberly team. This move will allow us to cross-sell our Pimberly SaaS platform to more of the UK’s IT & Office Supplies manufacturers, distributors/resellers and also to be able to provide Pimberly customers with a valuable Product Data managed service.

“Open Range will be moving its 1.25m product database onto the Pimberly platform making it even easier for Pimberly customers to have access to great product content.”

Jane Howarth, Open Range’s Founder & Director, added: “This is a great opportunity for Open Range’s customers and staff to be part of Pimberly’s amazing growth story.  We are really excited at the increased functionality combining Open Range’s database and service offering onto the Pimberly platform and to be able to look at other sectors to expand into.”

Open Range will continue to operate as a separate business from its Redditch offices and there will be no change in staff or processes. Over the coming weeks the Open Range system will be migrated to the Pimberly SaaS platform. 

The two-day expo returns to Event City in Manchester on February 27 and 28
Register now for the Marketing Show North

Related News

Related Jobs

Design Director

Creative Spark Ltd

Account Manager / Senior Account Manager