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Manchester’s Exchange helps fashion tech brand pull in £300k funding

InHaus founders Sumner, right, and Janz

A business which uses technology and automation to help online fashion retailers create high-quality product videos has received £300,000 in funding following an introduction via the Manchester-based Exchange programme.

Stylist Isabella Sumner and fashion photographer Till Janz’s InHaus was introduced to Solid Bond Capital through the Exchange programme – Exchange is a partner of Tech Nation and is based in Manchester’s Enterprise City. It supports early stage tech businesses.

InHaus aims to fill a gap in the market for a simple way for retailers to make impactful product videos. Currently, only 15 per cent of products globally have a video, despite them increasing conversion rates and minimising returns.

The company has been a member of the Exchange programme for the past six months, during which time the founders have received support from a network of expert partners and like-minded entrepreneurs on the scheme to continue the development of the company.

InHaus’ software provides a low-cost solution which removes many of the complexities of video creation for retailers, who will take their own videos of products using smartphones and then upload the raw footage to an automised, cloud-based editing programme. The new investment will allow the team to hire more programmers, including an expert from Berlin who is making the move to the UK to join the company, to further sophisticate and develop the editing programme to finesse product videos.

Founder Sumner said: “By enabling online retailers to easily create product videos for all their items, we can support them in boosting sales and customer satisfaction. Fashion items tend to only have photos featured on the page, but video is much more persuasive. With our recent funding success, we are excited to increase access to quality product video creation so more retailers, both large and small, can enjoy the benefits it brings.”

Solid Bond Capital is a focused pre-seed investor, providing funding and support to start-ups. It has so far having invested £1m in Exchange member companies.

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