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Manchester’s e3creative to create leading digital resource on skin condition psoriasis

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Manchester digital agency e3creative is to create the Global Psoriasis Atlas (GPA) after winning a competitive tendering process.

Fuelled by existing data and future studies, the GPA will be the leading epidemiological resource on psoriasis globally and will be open access to the public and healthcare professionals.

In response to a report by the World Health Organisation it is being brought forward as a joint endeavour between the International League of Dermatological Societies (ILDS), the International Psoriasis Council (IPC), and the International Federation of Psoriasis Associations (IFPA).

The GPA appointed e3creative to further the initiative’s message, through a dynamic digital strategy, involving the design and development of an informative, universally accessible website.

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Jake Welsh, founder of e3creative


Founder of e3creative, Jake Welsh, said: “The findings stemming out of the GPA will be communicated in a humanised way to alter perceptions and unite an international community. By acknowledging the prevalence of psoriasis and the psychosocial and societal repercussions of the condition, a greater sense of understanding and acceptance will follow.

“The e3creative platform will blend statistics, personal stories and testimonials to ensure the impact arising out of the research widely resonates and continues to grow as the atlas expands.”

For the first time, the Global Psoriasis Atlas will produce a global ‘picture’ of Psoriasis and the disease burden. The programme is funded by pooled grants from dermatological societies, foundations and industry.

Director of the GPA, Professor Chris Griffiths (pictured top), Foundation Professor of Dermatology at the University of Manchester, said: “We are excited about working with e3creative on the Global Psoriasis Atlas, their impressive blend of dynamism, inventiveness and professionalism is a perfect fit with our goals.”

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