Manchester’s e3creative to create leading digital resource on skin condition psoriasis

Founder of e3creative, Jake Welsh, said: “The findings stemming out of the GPA will be communicated in a humanised way to alter perceptions and unite an international community. By acknowledging the prevalence of psoriasis and the psychosocial and societal repercussions of the condition, a greater sense of understanding and acceptance will follow.

“The e3creative platform will blend statistics, personal stories and testimonials to ensure the impact arising out of the research widely resonates and continues to grow as the atlas expands.”

For the first time, the Global Psoriasis Atlas will produce a global ‘picture’ of Psoriasis and the disease burden. The programme is funded by pooled grants from dermatological societies, foundations and industry.

Director of the GPA, Professor Chris Griffiths (pictured top), Foundation Professor of Dermatology at the University of Manchester, said: “We are excited about working with e3creative on the Global Psoriasis Atlas, their impressive blend of dynamism, inventiveness and professionalism is a perfect fit with our goals.”