Manchester United and Cadbury, part of the Mondelez International brand family, have announced the continuation of their global partnership.
Since launching the partnership United and Cadbury have collaborated on charitable national campaigns such as Donate Your Words, which helped to tackle loneliness in the elderly and Give A Doubt which addresses self-doubt amongst Britain’s youth.
Cadbury and Manchester United will continue to place generosity at the heart of their alliance, creating new generosity-focused community initiatives, driven by their shared values and belief that there is a ‘glass and a half in everyone.’
Additionally, Cadbury has vowed to bring fans from all communities closer to the club, launching its biggest ever ticket giveaway from the start of the 2023/24 season this August. Fans of United will have the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes.
“We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far,” said, Victoria Timpson, Manchester United CEO of alliances and partnerships.
“Both Cadbury and Manchester United take pride in supporting local communities. Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns.”
Nick Rogers, sponsorship lead, Northern Europe, Mondelez International, added: “We’re thrilled to extend our partnership with the legendary Manchester United. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans. As we approach our 200th birthday, our shared ‘glass and a half’ ethos with Manchester United has never been more important. In the last three years, we’ve supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started.”
