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Audio Always seals Manchester Pride’s first-ever official podcast partnership

Danny Beard, ITV/YouTube

Audio Always has signed up as an Official Media Partner of Manchester Pride 2023.

The Gossip Gays, the Audio Always Original podcast that celebrates LGBTQ+ life in the UK, is at the centre of the new deal, with hosts Danny Beard and best friend DJ Billy Andrew set for a big weekend of special coverage at the August bank holiday weekend event.

Danny and Billy will be counting down to the event in their twice-weekly episodes, ramping up to daily backstage episodes full of their biting wit and exclusive backstage stories from Manchester Pride 2023.

Beard, who won Ru Paul’s Drag Race UK in 2022, and Andrew are both set to appear on the festival’s main stage this year, joining international drag queen sensation Pablo Vittar, American singer-songwriter Jake Shears, Natasha Beddingfield, Jodi Harsh, Bimini and Gok Wan on the line-up.

This is the first time a podcast has been an Official Media Partner for the annual event. Alongside promotion in The Gossip Gays podcast, there’s wider activity across the Audio Always Originals network including in Help I Sexted My Boss, Secret Mum Club and The Secret World of Slimming Clubs.

Beard said: “We can’t wait to be part of this queer-led, queer-run celebration of LGBTQ+ life. We’re going to be right at the heart of the festival with access to all the artists, performers and Manchester Pride fans.”

Co-host Andrew added: “We’ll be sharing all the juice from the festival as well as dissecting listeners’ dilemmas on special servings of Sloppy Seconds. Taking The Gossip Gays to the heartland of Pride is a dream come true.”

Manchester Pride is one of the UK’s leading LGBTQ+ charities, with early roots in fundraising events held over August Bank Holiday weekends since the 1980s. By 1991 the Village Charity established the festival known then as Manchester Mardis Gras. The city hosted Europride in 2003, and by 2007 Manchester Pride became a registered charity.

Head of partnerships and marketing at Audio Always, Paul Fernley, felt forging links with Manchester Pride was a natural move: “Not only is our HQ in Greater Manchester, but the Pride movement is perfectly aligned with our ethos of elevating talent and creativity while celebrating diversity. We’re proud and excited as media partners to be able to deliver more original content across our network over this fabulous four-day celebration.”

Senior Marketing and Communications Manager at Manchester Pride, Lizzy Holroyd added: “Audio Always and Manchester Pride are perfect bedfellows. With The Gossip Gays on board, and the talented team behind them, we know we can take the promotion and enjoyment of Manchester Pride to the next level.”

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