A fast growing Manchester-based premium pet products business has stepped up its international expansion, adding a string of new overseas markets and significantly growing its distributor network over the past year.
Backed by a £300,000 investment round in 2025 led by GC Angels, OurPetsLife has secured 16 new distributor agreements and entered markets including Portugal, Romania, Norway, the UAE and Kuwait.
OPL now supplies its own-brand pet products through 23 distributors across 27 countries, with the majority of its revenues generated outside the UK.
The growth follows a strategic shift in 2025, when the business repositioned itself as a B2B-led distributor of own-brand pet care products. Since then, OPL has grown B2B revenues by 55% year-on-year, supplying thousands of pet stores globally.
Annual B2B revenues have increased from £125,000 in 2023 to £350,000 in 2025, with the business currently tracking towards a £600,000 B2B revenue run-rate in 2026.
Founded in 2018 by entrepreneur Elliot Roxby, OPL has six proprietary product ranges covering cat health, everyday dog grooming and specialist pet care. It was also recently appointed as an approved supplier to Jollyes, one of the UK’s largest pet retailers.
Product development remains a focus, with recent launches including Dr Ted, a diagnostic litter sachet that changes colour to help identify potential health issues in cats.
Elliot Roxby, founder and CEO of OPL, said: “International expansion has been the defining focus for the business over the last 12 months. Building long-term distributor partnerships in overseas markets has allowed us to scale sustainably, improve margins and establish a genuinely global footprint.
“The investment from GC Angels has been instrumental in making that possible. Their backing has enabled us to attend international trade shows, invest in product innovation and accelerate our expansion into new territories. Having access to the expertise within GC Angels has also helped me make quicker, more confident decisions as we scale.
“My relationship with GC Angels is unlike anything I have with other investors. They didn’t only invest in the business, they invested in me personally. Their example has inspired me to help other founders via the Venture Forward programme.”
Ranvir Singh, investment manager at GC Angels, added: “OPL has executed a clear and well-structured growth strategy. Expanding into multiple new markets while building a strong B2B distribution network has shown that our intitial decision to invest in the company was well founded. Elliot has shown real resilience and ambition in building an internationally focused business that we fully expect will continue scale at pace over the next few years.
“It’s also great to see our relationship with Elliot grow to the extent that he is now working alongside us through Venture Forward to help underrepresented founders. A central part of our investment thesis is to back companies that will provide societal improvement as well as economic return. That is why Elliot is a perfect example of the type of founder we want to back.”
