Manchester tech company Automotive Insights & Research Services has partnered with Regit to launch AutoGraphics, a suite of data tool that gives brands, retailers and industry professionals an entirely new way to filter and interrogate consumer intelligence data.
Automotive Insights has been surveying more than 1,000 UK motorists every month since January 2025. Through its data partnership with Regit, responses are matched directly to the vehicle the respondent owns, using Regit’s extensive first-party data platform.
The one-of-a-kind AutoGraphic tool enables clients to explore consumer attitudes, behaviours and purchase intent not just by standard demographics, but by the actual car a person drives. That includes fuel type and propensity to switch, make and model, insurance group, mileage and much more.
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Richard Walker, executive director of research and insights at Automotive Insights, said: “This is a clear demonstration of how we are defining the future of automotive industry insights and research today. This new tool will enable clients to not only utilise demographic data to view, filter and interrogate our proprietary data but to be able to filter by motorists car features and datapoints – such as model, insurance group, vehicle mileage and even the date of next service.”
Chris Ashton-Green, founder and CEO of Regit, added: “Numerous brands are struggling with brand loyalty and the shift to electric, while real, is uneven. Many drivers want to make the switch but are held back by concerns around charging infrastructure and running costs, particularly those without access to a private driveway. Reaching those people with the right message requires knowing more than their age or postcode. That’s exactly what AutoGraphics makes possible.
“Regit’s data is first-party and tied directly to the vehicle each motorist owns, not modelled or self-reported, which means you can start understanding what the actual owner of a specific vehicle thinks. For OEMs, dealers and agencies, that is a genuinely different proposition.”
Commercial director Nigel Morris said: “This vehicle-matched approach is what sets AutoGraphics apart from conventional automotive research, where survey respondents are typically segmented by age, income or geography alone and is a further example of how we are positively disrupting automotive research.”
