From 14-year-old Instagram influencers to building a social media company that now boasts over 100 million followers and 100 billion impressions across its brands, we met the 22-year-old founders behind Pubity Group who now have their eyes firmly on US domination.
As I’m waiting to meet Kit Chilvers and Iyrah Williams, the duo behind Pubity Group, I’m greeted by a receptionist who has worked at 20 Dale Street for more than a decade. He recalls how Manchester, and the occupants of the Grade II listed building, have transformed over the years.
He reminisced about initially meeting the then young ambitious founders of LADbible who were yet to visualize just how successful their own venture would become – completing a £360m float on the London Stock Exchange’s AIM market last year.
Now with Pubity Group, there’s a new generation in town. Through LADbible’s 30% equity share in Pubity Group, Chilvers and Williams are able to tap into support and office space as well having LADbible CEO and co-founder Alexander ‘Solly’ Solomou as their mentor.
If you’ve ever scrolled through Instagram or TikTok, you’re likely to have stumbled across some of their posts whether it be a viral video about a TV news fail or a cute snapshot of a pet. Some of their most popular pages include Memezar, Dadsaysjokes, Girlyzar and Pubity Sport.
“We want to be the future of LAD. Better and bigger in the way we want to be in America,” Iyrah Williams told Prolific North. “It’s now about turning it up a level.”
From 14-year-old Instagram influencers to apprentices at LADbible
School in Worcester was where it all started for Chilvers and Williams. They became friends after sharing the same classes and playing football together.
At 14-years-old, Chilvers started an Instagram page called Footballnewz which initially was a page about sharing football updates.
“I was a big gamer,” said Kit Chilvers.“I just thought of it as a game on your phone, a game of trying to get followers, get likes, engagement.”
