Channel 4 has partnered with Currys on new branded entertainment series, Campus Clash, which will see Manchester Metropolitan University and the University of Salford go head-to-head across a series of tech challenges.
The first-ever tech partnership on Channel 4.0 is set to be a fun AI-fuelled series, fronted by Nella Rose (Tapped Out). Featuring Google, Acer, Intel, ASUS and Microsoft, Campus Clash sees a team of students from each rival university battling it out for the ultimate bragging rights. Relying on laptops, AI tools, and sheer nerve alone, the students will be locked into a hilarious battle of brains, creativity, and chaos.
In each episode, the students will take on a unique challenge delivered by Nella Rose. From tasks such as designing billboards to pulling off a campus-wide stunt, the teams must take on each task, with content creators, Billy the Goat and Manrika Khaira on the ground observing every move. However, only one university can come out on top and take the win.
Campus Clash is produced by Fawkes Digital, with the partnership deal led by Publicis Media Content, and is now available on Channel 4.0.
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Sam Hicks, head of advertiser strategy at Channel 4 said: “Following Currys’ successful Diversity in Advertising Award winning campaign, ‘Sigh of Relief’, it has been great to come together once more on this upbeat branded entertainment series. This generation has grown up with technology, leading many to possess a natural desire to experiment with new features. Combining this with 4.0’s youth-skewing audience, Campus Clash provides the perfect way for the brands to position their products to this demographic.”
Harriet Gorman, advertising manager at Currys added: “Campus Clash is the perfect way for Currys to connect with students as they prepare for the new term. We know how important the right tech can be in helping students succeed, from powerful laptops to AI tools that support learning and creativity. Partnering with Channel 4.0 allowed us to reach this audience a way that’s authentic and entertaining. It’s about more than just featuring tech, it’s about showing how technology can empower students to thrive.”
Lucy Smith, executive producer at Fawkes Digital said: “It’s been a wild ride bringing this action-packed and technology-powered format to life with Channel 4 and Currys. Shout out to our brilliant crew who produced three days of carnage and chaos on campus, chasing students round Manchester and not dropping laptops. We’ve loved working with Nella, Billy the Goat and Manrika who brought their trademark mayhem to the series.”
