Roland Dransfield has been appointed by Manchester Hoteliers’ Association.
The Manchester agency will work to raise the profile of the non-profit organisation regionally and nationally.
“There are currently 22,000 hotel bedrooms in the Greater Manchester area and 9,000 bedrooms in Manchester city centre,” said the agency’s head of media, Alex Bell.
“With around 26 hotels currently going through the planning process, it’s a particularly exciting time for the city’s hospitality industry.”
The MHA is currently headed up by chairman, Adrian Ellis, the general manager of The Lowry.
“We are delighted to have appointed Roland Dransfield. The agency’s senior team very much impressed us during the pitch process,” he said.
“We are very much looking forward to working with the wider team over the next 12 months and carrying out what is a very clear and strategic communications plan for MHA.”